Does CX Have a Multiple Personality Disorder?

Have you noticed how many companies tout themselves as CX leaders? Merkle, a performance marketing firm claims CX supremacy through their data and digital prowess.  Medallia, a provider of enterprise feedback management (EFM) software, approaches CX by measuring and improving customer sat.  Loyalty firms and contact centers have planted their flags on Mount CX, and every major consulting firm is getting into the act!  Continue reading “Does CX Have a Multiple Personality Disorder?”