If you’re like me, your streaming experience is an American tragedy. With so many content choices, I’m in constant pursuit of the perfect show to fit my mood. But two hours of scrolling through movie thumbnails before falling asleep is not my idea of a good time. Curated TV, where algorithms or even humans select a variety of programming for you, presents a retro-solution to this problem.
Too Many Choices
“As the number of options increases, the costs, in time and effort, of gathering the information needed to make a good choice also increase,” writes Schwartz. “The level of certainty people have about their choice decreases. And the anticipation that they will regret their choice increases.”
The Content Curators
Content providers are starting to fill this yawning customer experience (CX) gap. Horror streamer Shudder’s servers were shut down by the overwhelming response to a recent film marathon “The Last Drive-in with Joe Bob Briggs”. It’s not a new idea, and all of the 13 selected titles were available for streaming separately, but Joe Bob’s fascinating industry commentary (he’s a veteran performer and film critic) makes for great viewing. I came for Re-Animator, I stayed for Basket Case! Shudder is reportedly bringing the gang back together later this year.
Neverthink takes the curation approach to YouTube. The site/app caters to viewers who simply want some mindless, but decent, entertainment. Teams of humans scan YouTube and other platforms and sort their best finds into simple categories like “documentaries” or “LOL”. Hit the “Learn Something” button to find out about stoic philosophy, or how to make a working clay oven. I got the skinny on how the ancient Greeks measured the earth’s circumference last night as I was making dinner.
Hulu gives you the ability to personalize channels and flag your favorite shows, but somehow their format doesn’t scratch the same itch for me as old-fashioned channel surfing. I may be addicted to the Handmaid’s Tale, but who’s is going to serve up my next fix? Curated TV may hold the key.